Hotel lures guests with therapeutic beds

PUNTA ENGAÑO, Mactan, Cebu - An International hotel chain with operations here is slowly carving its niche in attracting local and foreign guests, capitalizing on its chiropractic beds that assures visitors of a “good night sleep”.

“Beds are very important when staying in a hotel that’s why we are investing heavily on these. The essence of a good accommodation is in the design and functionality of the beds,” said Teddy Lim, Microtel Inns and Suites (Pilipinas) Inc. vice president for marketing.

Chiropractic beds are noted for their therapeutic technology that is designed to relieve stress from the key muscles of the body, specifically the backside.

Lim said these chiropractic beds, which have to be imported, are among the best features of Microtel Resort-Mactan. “At the end of any leisure or business activity, it’s important to relax and a good bed is very essential, especially for the discriminating tourists,” said Microtel Inns and Suites-Mactan General Manager Rocky Jorolan.

Jorolan said these chiropractic beds are found in all 161 rooms of the hotel, which indicates the hotel chain’s commitment to providing five-star accommodation to every guest.

“More than the hotel amenities, we are putting more focus on the room services,” he said, citing the plasma television and good lighting fixtures as among the major investments of Microtel.

Lim said before Microtel Resort-Mactan formally opened last Sept. 22, its room occupancy has reached 85 percent.

He said the encouraging tourism business in Cebu with surging foreign and domestic arrivals has boosted the projection of the resort management to capture a sizeable market share, amid the demand for more room accommodations in Cebu.

Microtel Resort-Mactan is the eighth Microtel chain in the Philippines and the second resort-type development next to the one in Boracay.

The resort-hotel is situated in a 5,000 square-meter property, developed by Microtel franchisee Enrison Land Inc. (ELI), a company owned by the Benedicto family of Cebu.

ELI has inked a deal with Microtel, for a 100 percent franchise package, which means investing in the resort facility while tapping the management expertise of the Microtel group.

Microtel chain has hotel facilities in other parts of country, such as Baguio, Boracay, Tarlac, Davao, Cavite, Batangas, and Cabanatuan. #